What is Location based entertainment (LBE)?

Location-based entertainment (LBE) also known in the amusement industry as out-of-home entertainment is the next phase of evolution for the entertainment, recreating, and gaming industry, that immerses users and allows them to interact with their virtual environment, an experience that you cannot be recreated at home. Imagine you are trapped inside a pyramid and need to solve the puzzles like in the movie Mummy (1999) but unlike the movie you are the main character in this experience.